Precious stones may stand forever, but KEEF PALAS has enthusiasm in an entirely different direction. Claire O’Keefe and Eugenia Oliva who are the founders of Keef Palas, Claire O’Keefe and Eugenia Oliva, features jewellery designed to decay. Both creative ladies have spent many years in fashion industry. Eugenia Oliva, who is responsible for jewellery line, was in sales and marketing at Elie Saab. On the other hand, Claire O’Keefe has been a freelance costume designer and photographer. In ‘Eternal’, they brilliantly transferred organic items into wearable art. Each jewellery piece has created by objects from the ocean. The collection is created from treasure that they found on the Mediterranean coast. They used pebbles, shells, mussels, razor clams, and cuttlefish bones to create extraordinary jewellery pieces. Besides the jewellery items, they designed eyewear products along with mesh dresses crafted of clamshells, earrings of a pearlescent shell, glasses made of stone. In the collection they aimed to highlight something to inspire people, or at least make them think about their shopping choices. If the fashion consumer doesn’t take a stand, then nothing will change.